Mad Ciphas || #1 Street A&R’s
Back in the year 2000, as the new millennium hit, NYC radio had moved away from breaking new artists — Enter a trio of innovative New Yorkers hailing from the Washington Heights section of NYC. Together, Gabo, Gee and Stalin came through with a product so raw and refreshing that it instantly captivated the streets and music lovers alike. The collective put together the entity known as MAD CIPHAS. They became the originators widely responsible for birthing the ‘Battle & Mixtape DVD’ era. In turn the trio also built what would become known as the ‘First Mixtape TV Show’. Airing out of two of NYC’s public access TV networks, they were simultaneously broadcasted thru the MNN & BCAT channels. They cranked out new, unseen and unheard talent that reached up to 600,000 viewers on a weekly basis, for a consistent span of 7 straight years. They provided artists a platform like none other at a time where even mixtape DJ’s began to charge the up and comer for a spot to shine.
As with most things hip hop related, the streets eventually dictated the direction of the show. This is where the trio, known affectionately as ‘The Holy Trinity’, was able to take the brand and expand it into DVD and mixtape projects with the very same artists that they discovered and showcased. They were also instrumental in launching the ‘MixtapeKings Countdown’ radio show on the Hip-Hop Nation channel that ran through Sirius Satellite Radio. In essence, they created a one stop shop for artists that included the promotion, marketing and advertising of their music and/or brand. The platform allowed for a who’s who of artists to grow and rise up through the ranks and establish themselves faster and more efficiently than they may have been able to otherwise. As the artists grew, (Jae Millz, Vado, Charlie Clips, Smoke DZA, Mickey Factz, Bodega Bamz, Immortal Technique, Maino, T-Rex, Murda Mook, Loaded Lux, JR Writer, Fred Da Godson, Shells, and Posta Boy, amongst others) so did the MAD CIPHAS brand, coinciding with a success that has become historic and legendary to those that experienced it or were able to partake in it. For most of the artists in that initial wave, it was the very first time that fans and viewers alike were able to get visuals and an in depth look at them.
Fast forward to present times and it is this success and acclaim that has gained MAD CIPHAS the notoriety to be able to re-launch the vehicle on a whole new platform, without losing a step on discovering/showcasing new talent as evident by new wave artists such as Dave East, Tray Pizzy, Manolo Rose, Westside Gunn, Conway, and Ezzy, amongst others. With more than 275+ TV episodes of original content under their belt, ‘The Trinity’ has expanded the brand into a new series containing segments such as their ‘Life X Styles’ segment which sheds light on individuals and/or brands that have shaped their lives by inspiring others. Their ‘Nostalgia’ segment provides a look back at the growth of 1st generation MAD CIPHAS alumni through the artists very own eyes. Their ‘Diggin In The Crates’ segment serves as a reintroduction to some of the most vintage footage you’ll see in hip hop courtesy of their deep and rich archives. However, beats and rhymes remain a staple of the series for it is the foundation which it was built on. For inquiries into making and rewriting hip hop history you can reach ‘The Trinity’ at firstname.lastname@example.org.